Why such a terrible light in fitting rooms?
Question by Laura89 | 2018-01-19 at 14:12
I just do not understand it! Why do they do that to the poor customers in every clothing store? No matter what brand I go, no matter if it's expensive or cheap or in the department store, I always experience this terrible neon light in the dressing room that has spoiled not only once my entire purchase!
How many times I have already gone into the fitting room with a shirt, a blouse or a pair of trousers and wanted to see what I look like and was immediately frustrated. The part that looked great in the shop suddenly had completely alienated colors and did not look good anymore!
But it is always much worse to see myself in the mirror in this light. You can see every fold, every dent, every tiny pimple in overemphasis, every badly painted spot, every gram too much! Often I felt so bad that I only wanted to go home, of course without buying anything!
What I have been wondering for a long time is why obviously all businesses have agreed to use this light in their cabins. Actually, the operators should rather have an interest in making their customers happy and not to scare them off. I do not think that this light can increase sales and I really thing that it actually has a very negative effect.
Apparently, the setters and designers of the shops can do it differently. Shop windows, business premises and each outlay are constantly being modernized and improved and usually make a very good impression, even with light effects. Why is it - apart from all other places in the shops - different just in the fitting room which is the last and most important place before buying?
Sorry for that long text, but I just had to get rid of my frustration today. Maybe someone can give me a reason for why the companies and boutiques are thinking that way.
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Very good question! I have been asking myself the same question for a long time! However, I have not yet found any explanation, though I have often discussed with friends about that, they all did not know it either
I once heard of a psychological theory that people should be made submissive by humbling them with pointing them to their negative sides and making them aware this way.
Maybe this is the story behind it, maybe the shop operators want to manipulate the customer in this way. Maybe someone has figured out that you get so frustrated that you will definitely buy. But that would not be the first marketing crew with the risk of backfire...
2018-01-19 at 14:59
That is one of the reasons why I almost exclusively order using the Internet. So I can try on my clothes at home and do not run the risk of getting a shock!
2018-01-20 at 10:34
Personally, I have the impression that not only the lighting but also the mirrors are manipulated! Sometimes looking at the mirrors in dressing rooms reminds me of those mirrors from the funfair! Of course, only those who make you fat. I've never felt so terrible at home, like in the mirror of a dressing room!
2018-01-20 at 18:12
Haha, very good! I would then, if I were a shop owner, simply install the mirrors, which make leaner! All customers would suddenly feel so comfortable that they would only buy from me and could not get enough of the sight in the mirror! That's a business idea! But do not betray!
2018-01-20 at 21:54
I have another theory: if in the changing rooms there is the worst possible light, it can then only look better at the customers home! Therefore, the customer is happy in the long term at home (oh, it does not look as bad as expected) and then will return to the store when the stress of shopping is forgotten.
On the other hand, if the light in the cabins were too much flattering, the customer would experience his blue miracle at home and bring half of the stuff back, the shops would only be busy with the exchange, which of course they would like to avoid!
2018-01-21 at 16:31
Maybe they did not think so much about the light and just want to illuminate the tried-and-tested garment as much as possible so that it comes out well.
Nevertheless, they should at least have one time asked their customers before their nationwide installation of such scary and terrible lamps!
2018-01-22 at 15:49
Another theory just came to mind: Maybe they deliberately want to scare the women and girls who do not look like models! With above-average beauty, the light will hardly matter, so in the long run only these beautiful people will come to the store (natural selection).
The operator hopes that his brand will only be worn by exactly these model types, which in turn is advertising on the open road for the brand. Who does not want to wear the clothes that are otherwise withheld only for models!
2018-01-22 at 22:08